Let's start with a brief explanation of what exactly the Maslow Pyramid is! Abraham Maslow's hierarchy of needs is one of the most famous theories of motivation ever known. He states that all our actions are motivated with certain psychological needs. The pyramid is visualized from the basic needs at the bottom to advanced on the top.

Physiological needs
Our very basic needs include breathing, eating, drinking, sleeping,..

Safety needs
Security of body, employment, resources, family, health, property,..

Belonging & Love needs
Family, friendship, intimacy,..

Esteem needs
Self esteem, confidence, respect for self and others,..

Self-actualization needs
Morality, spontaneity, creativity, problem solving,..

These five crucial aspects we need for making actions in our lives and it is almost certain that a person will never full-fill them completely. There are always many ways for improvement, for needing more and being so-called hungry.

So how can we convert these psychological needs for business purposes?

As a future entrepreneur you can brainstorm and create a mind-map of your needs and get inspired. Here we are presenting a to-do list how you can get the idea:

As a first step you have to think about the right questions to ask. Take a paper and write down as many questions as possible for each need.

(How can I improve air conditions for breathing cleaner air? How to be more healthy?)

Then answer those questions from your perspective: What do I need? How can I achieve it? What do I need to achieve it? Go through all five needs, write it on paper and read it again.

Third step is to think about people around you, ask yourself the same questions you wrote in the first step and think about a specific group of people who are close to you: What do they need more? How can they have it? What can I do to help achieve it?
Try to write as many ideas as you can, you can focus on one person or a specific group of people, it is only up to you!

Are you a professional football fan? We can use the football team as an example.

How can we exceed or improve their Physiological needs?
Answer: Healthy food, quality air, better sleeping.. (e-books, air filters, better pillows)

How to support their health in this challenging sport?

Answer: Supplements, regular medical appointments, stretching.. (supplements, stretching tools)

Are there ways they can improve relationships?

Answer: Improving way of communication, educational seminars, therapist.. (e-book with educational purpose, podcasts about relationship)

How to take care of their mental health?

Answer: Education, healthier lifestyle… (YouTube channel about mental awareness)

Could we improve their self-actualization?

Answer: Give them space to shine.. (creative channel, podcast, e-book where they can write short article)

Now we answered all these questions and it's time for digging deep. What can I personally do at this moment? I love football, so I know a lot about it. I'm communicative, maybe I can do a football podcast! It's trending! Let's do some research…

And that is the way you can get a business idea from the Maslow pyramid.

How to Get Ideas for Creating Business from Maslow Pyramid?