How to Create and Sell Gift Cards Through Your Booking System?
By Valerie Tchýrová
May 6th, 2024
It has been proven time and time again that gift cards are the superior gift for any occasion. Nowadays people want to give their loved ones new experiences and invite them to be pampered. And it is clearly working as 52% of consumers prefer receiving gift cards over physical gifts. That makes offering gift cards a crucial part of any business, especially those that are service oriented. You could be missing out on your biggest growth and revenue opportunity If you aren’t selling gift cards.
Let’s look into all the ways gift cards can help you grow your business, and how you can use your booking system to sell them.
Why are gift cards a good business initiative?
Leverage your loyal clientele to attract new customers
When your regulars buy gift cards for their friends or family, they're basically doing your marketing for you. It's a win-win: they get to share the love, and you get to welcome new faces through your doors with open arms.
Receive immediate payment for gift card sales
Selling gift cards brings in cash right away, no waiting required. It's like a quick cash infusion for your salon, giving you the flexibility to immediately invest back into your business.
Promote higher spending among clients
Gift cards are like tickets to a guilt-free splurge for your clients. They tend to treat themselves to top-notch services, often spending more than the card's value. That means more revenue for you, without any pushy sales tactics.
Capture holiday shoppers' interest
Gift cards are the best go-to gift for those tricky-to-buy-for folks on everyone's list. Just look at the stats: 80% of holiday shoppers purchased a gift card in 2020. That is a stunning number!
How to sell gift cards through your booking platform?
Utilize your e-shop
It is no surprise that to even consider other strategies, you first and foremost need to add your various gift cards to your booking platform’s e-shop. The cards that you include within your e-shop should offer a wide range of different prices to make sure your clients can find a gift card within their budget. If you include expiration dates to your cards, you encourage clients to use them within a certain timeframe. That way you can make sure there will be bookings even during the quiet period after the holidays.
For a step by step tutorial on how to create a gift card, voucher or discount code within the Appointli booking system click here.
Corporate gifting programs
Offering bulk gift cards is a great idea to attract corporate purchases for employee incentives, client appreciation gifts, or holiday bonuses. After all, according to studies done in the US, 87% of employees feel appreciated when receiving gift cards from their employer.
Partner with local businesses
Partnering with other local businesses such as spas, boutiques, or restaurants to offer joint promotions or bundled gift card packages can help cross-promote each other's businesses and attract new clientele.
Referral Rewards
Encourage existing clients to refer new customers by offering them a discount on their next visit or a free add-on service for every new client they bring in through the purchase of gift cards.
It takes just a few seconds to create a gift card and add it to your own e-shop in Appointli. Start now so you don’t miss out on the next surge of revenue and new clients!
Not signed up to Appointli yet? Check out what our all-in-one digital booking platform can do for your business.