Digital Marketing Tips for Small Businesses
9 Digital Marketing tips for small businesses.
Digital Marketing is an effective way to boost your small business and grow. With it you can make your company more visible and reach a wider amount of customers who are looking for your product. You might be able to create new needs too… and learn something on the way.
But where to start? Develop an online marketing strategy might sound difficult and you can feel overwhelmed by all the things you read or hear about it. So let’s start with some simple tips to help you if you want to launch an online version of your offline business:
Create a website. Think about the different keywords your potential clients might be using to find your product online and be sure that they are included in the descriptions. If you already have one, review its structure and texts. Do they make sense?
A blog is a great way to improve your position on Google. But plan it well and think which relevant content your audience could be interested in. Be constant and regular.
Know your audience. Who are your clients or potential clients? Understand them and be sure that all your digital content is relevant for them. Demographic info, interests, worries… what can you offer to help them?
A physical shop or business must be in Google My Business so your clients can see it when looking for something in a specific area.
Encourage your customers to leave a review, read them and answer to them. Customer reviews are the best way to help new potential clients to choose you! Even a well solved complain can make a difference.
Create a database that you can use to communicate with your customers. Emailing is the most effective marketing strategy and it should be well planned. Be sure that you follow the GDPR rules and that you send relevant information to specific segments of your database. There are many easy-to-use tools in the market to do email marketing campaigns.
Social Media is a great way to open a communication channel with your audience. Find the best suited one for your business and start with that one. Create a good profile and try, try and try again different things. Find your tone and be present.
Digital Marketing is also customer service. Answer comments, start conversations and reply to all complains or suggestions. Create a community with your followers.
Digital advertising is fun and effective. Ads can be done on Social Media, search engines or as display ads. The best thing is that you can always set a budget and know in advance how much will your campaigns cost. Spend wisely and monitor everything so you know what is working. You will learn from the data. Again, try different ideas!
Remember, nothing is written and you are looking for new ways of being available for your clients and reach potential customers. You might be surprised by what the digital world can bring to your business. Enjoy!
Ana Barca